Cuqk: Customer Journey Analytics Platform for Enterprises

Analytics that help you help your customers

Customer, IT and business data live in separate tools. Teams see an outage or a drop-off only after customers feel it.

QKTech built Cuqk to listen to customers and the digital ecosystem, and to use that knowledge to help, engage and retain them. With each interaction, Cuqk becomes more effective at serving your customers and it gives you data for a reliable growth strategy. This platform aligns IT, BizOps and DevOps, which removes bottlenecks and improves the end-user experience. It learns from across your digital ecosystem and gives you unified business intelligence.

Get results

Welcoming onboarding

Build customer trust by getting customers started smoothly and anticipating their needs. 

Enhanced customer retention

Better product recommendations and sentiment insights hold users’ interest. Faster identification of complaint patterns satisfies them, and speed and reliability keep them.

Fraud prevention

ML models detect anomalies and help prevent digital payment fraud, which builds customer trust and organizational stability.

Reduced downtime

Reduce Mean Time to Identify (MTTI) and Mean Time to Resolve (MTTR) by preventing system issues before they happen.

Innovation from within

Automating routine work frees resources, and newly focused teams receive data they can use operationally and strategically. 

Enterprise-wide visibility

A single-pane view of the digital ecosystem breaks down silos and adds transparency. Cuqk is domain and tool agnostic, with industry accelerators for BFSI, e-commerce, telecom, automotive and more, including the LAMA and SEWA frameworks for BFSI.

Cuqk key features

Eyes on everything

The platform processes millions of events, communications and metrics across mobile, web, network, topology and logs in real time.

Essential intelligence

Insights align IT performance with business KPIs, for data-driven gains in revenue and customer satisfaction.

360-degree journey analytics

End-to-end visibility of every critical business or customer journey lets teams monitor experience, reliability and outcomes in real time.

Automated workflows

Automated process mining, analysis and reporting, all customizable, simplify IT operations.

Reduced alert fatigue

Cuqk separates an issue from a problem. IT teams respond in proportion.

Fraud and anomaly detection

Self-learning models flag suspicious activity and potential threats.

Smooth integration

Cuqk connects with existing IT, business and customer service systems to unify visibility and raise the return on the stack.

Insights

Cuqk in Action

Common questions about Cuqk

What is Cuqk?

Cuqk is QKTech’s AIOps engine. It applies machine learning to operational data from applications, networks and logs to detect anomalies and trace root causes. Cuqk adds journey-level analytics that tie IT signals to customer experience.

What is customer journey analytics?

Customer journey analytics follows a customer’s steps across channels and shows where they succeed or drop off. Cuqk ties those steps to IT signals. Teams see the cause of a drop-off. 

How does Cuqk reduce alert fatigue? 

It separates an issue from a problem and correlates related alerts. Engineers respond to the ones that affect customers. 

Can Cuqk detect payment fraud? 

Cuqk includes self-learning models that flag suspicious activity and anomalies, and it has supported fraud detection in digital payments. 

Get insights that matter. Deliver experiences that are simply better.

We can scale Cuqk to your needs. Schedule a complimentary consultation with our experts or request a demo of Cuqk today.